UK Market Entry –
Fully Operated for You

At AZgen, We help non-UK manufacturers and brand owners launch and scale on
UK marketplaces without building a local team or managing multiple agencies.

Simplify your international market entry with AZgen

UK expansion, coordinated across strategy, operations, and marketplaces

What is AZgen exactly?

Your UK market-entry operator
Your one accountable partner
Your partner from first step to ongoing growth

Are You Marketplace-Ready?

Find out if your business is prepared to succeed on online marketplaces. Our quick 2-minute assessment will reveal your readiness level and next steps for marketplace success.

The Truth About Market Expansion – Our Approach

Entering the UK looks simple. It isn’t.

  • UK regulations and importing are confusing
  • Amazon burns money without structure
  • Marketplaces are complex and unforgiving
  • No local team, no local knowledge
  • Too many agencies, no accountability


We don’t advise. We operate.

  • One partner instead of 4–5 agencies
  • Structured programs, not ad-hoc services
  • Long-term UK entry, not short tests
  • Clear scope, clear pricing logic
  • Transparency and control

Because getting your product into a new market shouldn’t feel like losing control of it.

Your market is waiting. Let’s get you there.

AZgen Mission Statement

We are a small team, with different background — international trade, digital marketing, IT systems, and project management — but with one shared mission:

to help great products reach the UK market without getting lost in outdated systems or oversized agency models.

After years in different industries, we saw too many manufacturers and brand owners struggling to grow online — not because of their products, but because they didn’t have the right support.

We founded AZgen to change that.

To offer practical, strategic, and honest guidance — the kind we’d want ourselves if we were on the other side. Because we believe great products deserve real chances — and market entry should feel like opportunity, not risk.

Who it’s for / not for

Good fit
Not for

Manufacturers & brand owners outside the UK

Short-term experiments

Serious about UK as a long-term market

“Just test Amazon”

Global Reach

Want execution without strategy

Willing to commit to structure and data

Immediate results without foundational setup

A catalogue with room to grow

Looking only for the cheapest solution